The 7 award-winning bartenders of the American Gra’it cocktail competitions were the protagonists of a Road Show to experience and discover the flavours and magic of Italian style.
In October, during harvest time, Gra’it hosted in Italy the 7 leading mixologists and bartenders from overseas. The concept involved the participation of photographers, filmmakers and bloggers, who, for 10 days, followed and documented their journey through design, fashion, cuisine, unique landscapes and indeed the coolest cocktail bars.
The format was conceived, organised and managed by Amanda Eventz in collaboration with Planet One for the mixology part in trendy bars. It was a real production on the road, instantly recognisable and completely branded from luxury vans to staff’s cars and locations.